Creative Capital | Senior Manager of Audience Engagement
At Creative Capital, one of the leading arts funders in the nation, I worked with the over 1,000 artist alumni to help tell their stories and communicate the impact of Creative Capital funding on their artistic practices. With a focus on socially engaged works, in just over two years I grew Creative Capital's Instagram following by over 60% (58K to 94K) through strong social campaigns.
Campaigns:
- I worked with artists to create short-form videos about their Creative Capital-funded projects for web and social media. Some examples include Alice Bucknell, Thana Alexa, and Shayla Blatchford.
- I promoted 100+ project premieres across the nation in visual arts, film, performing arts, technology, literature, and socially engaged forms on Instagram to push ticket sales and awareness. Some examples are visual art shows by Wafaa Bilal, American Artist, and Jesse Krimes.
- I worked to enhance brand positioning and thought leadership in the arts through monthly social campaigns like Happenings (a collection of event recommendations taking place across the nation) and Artist Opportunities (free resources for working artists).
Creative Time | Digital & Marketing Coordinator
- At Creative Time, I worked to promote public art projects taking place across NYC as well as position Creative Time as a leader in the arts ecosystem through archival content creation.
Campaigns:
- I created Instagram content for award-winning projects such as Jill Magid's Tender Presence and Charles Gaines' Moving Chains.
- I created content to promote shows by Creative Time artists under the campaign #CTRecommends, with on the ground reels focusing on Nick Cave, Theaster Gates, and Duke Riley.
- I engaged deeply with Creative Time's 50 year archive to create compelling, timely content highlighting artists such as Gran Fury, Dread Scott, and Patty Chang.
- I created monthly resource lists to help social causes and book recommendation lists for a socially-engaged audience.